Getting an eCommerce developer is not a challenging job these days.You can hire any web development company and get your eCommerce website work started but if you really want to be successful in eCommerce/Online Selling business ,then you must make sure that your web development company have CONVERSION skills that are beyond just website development.Here we are talking about those skills which are required to entice users to purchase the products and become paid client.
If your ecommerce development company doesn’t show up these skills,then you must make sure that you have a checklist for them to be implemented on your website.Let’s talk about the conversion skills which are required for an eCommerce website:
eCommerce Module #1: Products Reviews Module
If you want to increase conversions on your website, then you must insist your web developer to have a product reviews module.This feature will let new users know about the reviews of past customers and positive reviews will always encourage new users to buy the products from your website.All the eCommerce open sources like Magento,OpenCart,OSCommerce etc. provide reviews module so it should not be a big challenge for your web developer to incorporate this feature.
eCommerce Module #2: Social Media Module
Social Media Module on your eCommerce website helps your products to become popular among social networking websites.This module enables website users to share your products among their social groups which further increase the chances
eCommerce Module #3: Google Analytics Module
By having Google Analytics installed on your eCommerce website,you get an insight as to what are the sources through which your visitors come to your website,how much time they spend on your website,what are the leading keywords which contribute to the maximum sale on your website etc. Google Analytic module is available free of cost for all major eCommerce open sources like Magento,OpenCart & OSCommerce.
eCommerce Module #4: Discount Module
Who doesn’t like discount?Users tend to buy more from those eCommerce websites which offer great discount on the products.By installing discount module on your eCommerce website,you can generate discount coupons on your website which you can spread among targeted users so that they can use those coupon codes and avail the preset discount.
eCommerce Module #5: SMS API Module
Through SMS API module,you can make sure to keep your existing customers updated about new arrivals,discount and offers running on your website.This works great if you have good database of customers and increase your upselling by 30-40%.