5 Situations When You Must Redesign Your Existing Website

In this blog, we will share top 5 situations where every business must think about redesigning their website. If any of you think that you fall in any of the 3 situations mentioned here, then you shouldn’t give a second thought on redesigning your website

Reason #1 for Website Redesign: Inefficiency of current website

This reason seems so logical and simple but sometimes its very hard for the business owners to identify this situation. A website becomes inefficient when it is:

a) Not user-friendly enough to retain the visitors

b) Slow while downloading the webpages

c) Contains malicious codes d) Doesn’t contain standard/optimized codes

Reason #2 for Website Redesign: Website isn’t responsive 

These days, more than 40% of the users come from mobile & tablets and therefore it is imperative to have a responsive website in order to grab more visitors. You may also have a check on your competitors if they are also using mobile responsive website and if you find so, don’t wait for even a single day. Just contact your web design company and ask them to design a new mobile responsive website for you.

Reason #3 for Website Redesign: 3rd party tool becomes outdated 

If your website has been built using some 3rd party tool and it has become obsolete, then you must consider redesigning your website. Obsolete 3rd party tools can be insecured and prone to hacking, virus injections etc. Furthermore, its always recommended that you must use the best 3rd party tools like WordPress or Drupal which are more stable as compared to other tools. Even if their versions become outdated, you can easily update without having any need of overhauling.

Reason #4 for Website Redesign: Website’s inability to convert visitors into customers 

This is the most important reason to redesign a website. If you notice that your website has started appearing on top positions of search engines but still you don’t get any enquiries or sale from your website; then you must seek help of a website consultant who can suggest you for an efficient new website. Your website consultant can help you to have effective landing pages on your new website.

Reason #5 for Website Redesign: Your website content and products need a change  

If you feel at any point of time that your website must have rich content or your products have changed recently; then you can go for a complete redesign. For eg. if you are planning to focus more on content marketing strategy, you can have a new website with a blog or articles section which will help your website not only to get a new look but will also help it to get higher positioning on search engines.

Although there is not any specific timeframe or lifecycle of a website but its your own judgment that should decide if it’s the right time to go for a website redesign and we truly believe that above tips will definitely help you to decide on it.

Original Post:-  http://www.innomaxmedia.org/web-blog/5-situations-redesigning-your-existing-website.php

4 Frequently Asked Questions Related to Analytics

A website can’t be successful until it has web analytic tool installed in it because analytic tool helps webmaster to track the traffic/visitors and their behaviour on the website which further helps to take appropriate action in order to enhance the user experince.However there are few commonly asked questions among web designers and developers with regard to analytic tools and in this blog we are going to share those questions along with their answers.

1) What’s the best web analytics service available? 

Google Analytics is the best website analytic tool available today because it is absolutely free up to 10 million hits per month. With the recent updates, the service has come up with a wonderful user interface and efficient reporting system. You will be able to understand the major keywords that help in attracting users to your page when you use this service. You will also be able to identify the flaws in the content of your website which will help you to make required editing periodically.

2) What are the best web analytics tools? 

Woopra, Mint, Clicky and Crazy Egg are other web analytic tools that are popular around the world. Google Analytics is one of the most popular tools available today for free and it can be used to understand all information related to the traffic reaching to your website. You will be able to identify the major keywords that drive internet users to your website and more importantly the factors that turn them off. Using the tool, you will be able to get a detailed report regarding the traffic sources, e-commerce, content and goals. You might however have to wait for long periods in order to get the updated results. Spring Metrics is another useful tool that can be instantaneous data analysis for your website. You will get easy information regarding the path of a user who has visited your website till the time the person leaves. The tool is very user-friendly too and can be used to understand all required details regarding your website traffic.

3) What is the difference between unique visitors and new visitors in Google Analytics? 

Unique visitor is a web user visiting the website for the first time during a specific time range. A new visitor is someone who visits the website for the very first time. If a person visits the same site from two different browsers, the unique visitor count will be 2.

4) What is the difference between hits, clicks, visits, visitors, pageviews, etc. across web analytics software?

Hits are the number of elements that are downloaded from your website. It will count the images, php file, html tag and all other elements downloaded by a user.

A click is the number of times a person is directed to your website.

Visits are the number of times a person has reached your website. Visitors are of two types, unique and new as explained above.

Page view is the number of pages that is available on your website. If a person clicks on one page of your website different times, it will add to the page views. This will also happen even if the page is refreshed.

More information visit:-  http://www.innomaxmedia.org/web-blog/4-frequently-asked-questions-related-to-analytics.php

30 Useful Prelaunch Checklist for Website Design

Having a web design checklist in place helps web designers to do their job efficiently and make their lives easier as well.This checklist is very helpful especially in case of website launch where there are lots of complications like designing prototypes,developing codes and testing final output.

Here are few checklist/points which every web design company must follow in order to make the website launch a sure shot success:

Codes Validation

This is one of the most important checkpoints which must be followed by every web designer to make sure that the website codes are standardized.While checking for codes validity, a web designer must make sure to have below points in place:

• HTML Validation
• Javascript Validation
• CSS Validation
• Browser Compatibility

SEO Metrics 

Making sure about SEO metrics on website is very important for every web designer because it can either promote or ruin the website.Below are few of the points which must be take care of:

• Meta Tags Optimization primarily Title Tags, Meta Description and Keywords
• Image & Video Optimization
• Website Loading Time
• Canonicalization
• Ensuring no Duplicities
• Sitemap Creation
• Mobile Responsiveness
• txt
• Important tags like H1,H2 etc.

Security Checks

• Secured Pages must be Non-Accessible to Anonymous Users
• All Sensitive Pages like Payment Pages etc.must be on Secured Layer

Final Touch

Few minor but very important points to have in place:

• Favicon
• Create custom 404/error pages

Content Style

• Font Consistency
• Capitalization
• Spelling and Grammar
• Check for incorrect punctuation like quotation marks,hypens,colons etc.
• Proper Bullet Lists
• Font style Consistency with Web Branding
• Ensuring there is No Test Content
• Ensure there is No Password Protection

Performance Tests

Before launching any website, a web designer must make sure of below performance tests:

• Load Test
• Check Image Optimization
• Proper 301 Redirection in case of Website Redesign
• Compress Javascript/CSS
• Check & Implement Caching

Original Post: – http://www.innomaxmedia.org/web-blog/30-useful-prelaunch-checklist-for-website-design.php

Growth of e-Commerce Websites in Singapore

E-commerce is well on its way towards East and it is really no wonder that high-end brands have started formulating digital strategies to grab the attention of Asian markets.Even in these tough times of slow economic revival, e-commerce is doing quite well globally.According to recent studies conducted by various e-market researchers, in 2013 e-commerce has seen a growth of more than 15% over the last few years and evidently Asia is driving this fast growth.In fact, Asia is accountable for more than 30% year-over-year increase in e-commerce sales.

Hermant Kalbag, partner and head of consumer products and retail practice in Asia Pacific at A T Kearney said: “The opportunity for online retailers came because there was inefficiencies in the system regarding sales commissions and real estate grades.So Internet retail essentially eliminated almost 20 per cent of the cost that retailers had, by operating in an online way.” [Source: http://www.mfa.gov.sg/]

Singapore, a country admired by many because of its high standards of living and avant-garde facilities, has emerged as one of the key players of e-commerce in Asia. Improved online sales coupled with a better-connected population has proved that where the web goes, the money is sure to follow. even though Western Europe and US remain major contributors to the overall development of global e-commerce sector, one can hardly deny that Singapore is a significant contributor too.The figures speak for themselves.In UK, an average Internet user spends about $2 per year on e-commerce, whereas in Singapore, the figure rises to approximately $25 per Internet user, per year.

It has to be mentioned here that rising labor costs and high rents are reportedly creating impediments for businesses in Singapore.Despite these challenges the e-commerce sector is steadily gaining momentum in the country.Giosis, the firm behind online shopping site Qoo10 saw enjoyed massive increase in its transaction volume recently and the company expects to continue this trend of enjoying double transaction numbers in Singapore at least for the next three years.According to Giosis, Singapore is an attractive market despite being a relatively smaller one.

Ku Young Bae, CEO of Giosis and founder of Gmarket said: “Singapore is pretty well connected – Internet connectivity is good.The country itself is small.It’s a city state, so logistics and delivery is not a problem.But still, e-commerce is not yet very much developed.I believe that the Singapore e-commerce (sales) volume as compared to the total retail market size is less than one per cent.” [Source: http://www.mfa.gov.sg/]

E-commerce companies predict that this trend will only continue to grow as more and more users around the country get comfortable with using Internet for shopping and mobile-payment methods.And in Singapore, more than 75% of the population have already gone online. Zalora and Japanese e-commerce giant Rakuten have recently entered the e-commerce Singapore.

Even though Internet sales in Singapore amount to only US$7 million a year, according to e-commerce firms, Singapore is a nice base to test strategies and see if they are fit for other Southeast Asian markets.

Original Post:- http://www.innomaxmedia.org/web-blog/growth-of-e-commerce-websites-in-singapore.php

10 Web Design Tips for Singapore Web Developers

Are you looking for some great advice & tips on website design? Or you want to make sure that your new website must have all the qualities of a revenue generating website & you are looking for some professional advice to achieve this goal? If yes, then you have come to the right place.In this blog, we will share best 10 web design tips which you can follow and make your website look awesome and 100% functional as well.

A website, just like any other venture is a crucial decision towards a successful business so you must make sure that you invest a lot of time and find out the key elements which can really make your website look professional & attractive. Lets start:

Tip #1 – Website Speed: Webpage loading time is a very important part of users experience and therefore Singapore web developers must make sure that the loading speed of all the webpages must be optimized.Nobody likes to wait for minutes to load especially when there is a high competition and other websites are faster.Users may quit your website and give this opportunity to your competitors.Quick loading websites perform good not only for users, but it also helps website to get higher search engine rankings as well.

Tip #2 – Clear Message: The users tend to hop from one website to another very quickly so they just don’t have the time to read each and every sentence.Therefore a web developer must make sure that the message on the website must be clear and clean (with appropriate paragraphs, commas, fullstops etc.) so that the users are not required to pay more time and stress in order to read the content on the webpages.When your message is clearly displayed and prominenty located, your users get a good idea about the whole webpage.Another good tip to have clear message on webpages is to use bullets and numbers which enable users to read the content clearly and quickly.

Tip #3 – Call to Actions: Very well said, a great call to action makes your product/service irresistible to your potential buyers.Designing & implementing a nice call to action on your website boosts your sales.To achieve more conversions,your web designer must follow the general rules of a call to action which inclues the clear puspose,prominent visibility and of course creative design.Also there is a common myth in web industry that call to action must only be implemented on landing pages while this is not true at all.A website can have call to action graphics on everypage which can really help to boost the number of leads and conversions for your business.

Tip #4 – Freshness: The content freshness on the website is beneficial for both users and search engines.The users will always get updated information on the website and search engines will be encouraged to crawl the website quite often because search engine crawlers always stay hungry for the new content.So the more fresh content you have on your website, the higher will be the chances of achieving top positions on search engines and thereby getting more traffic on your website.

Tip #5 – Socialism: Social networking websites like Facebook and Twitter have become powerful tools for online marketing & communication in the modern business world and therefore being social is not just an option but it has become an essence.Therefore its an important tip for a web developer to incorporate social media widgets on the website which could be either in the form of showing the likes & activities from social networking websites or it could be just webpage sharing on social networking websites like Facebook and Twitter.

Tip #6 – SEO-ism: Search Engine Optimization can not be considered as a different entity now because it has become imperative for website development.Therefore, its recommended for all web designers & developers to lay out a proper SEO plan before starting web development work for any website.This planning will enable Singapore web developers to have a concise idea of SEO friendly navigation,SEO meta tags,SEO friendly URL structure,optimized CSS & Javascript and other important SEO elements.

Tip #7 – Security: Testing websites for security issue is a very crucial step for all the website developers before they launch the sites.Your web developer must make sure that your website doesn’t have any security threats which could be in form of virus,malicious file execution,phishing,error handling or system information leakage.Despite of awareness of website threats among the Singapore web developers, the hackers are still playing around to create new games which can really destroy/spoil the whole website growth plan.It becomes even more important if your website has payment gateway or secured login system for your visitors because the hackers can steal away the important information just because of the security issues on the website.

Tip #8 – Quick Forms: Nobody likes to fill lengthy forms on the website because its a real pain to fill them so web developers can use a quick form instead.We have experienced the change in number of conversions and leads on many of our clients’ websites which had occurred just by changing the huge/lengthy forms to quick and short forms.In addition, a web developer can also use some additional measures like in-line validation,clear field labels,visual steps so that user finds it easy to fill the forms.

Tip #9 – Mobile Compatibility: Today, most of the visitors use mobile devices and tablets to look at the websites so mobile responsiveness is crucial for your business website.According to a study,67 percent of the users claim they are more likely to purchase from a mobile friendly website.Therefore, having a non-responsive website means missing out the major share of sales and revenue.With the increase in usage of smart phones and tables,mobile sales have already overtaken the desktop sale so it makes sense for your company to have a site that can be easily browsed through on these devices.

Tip #10 – Browsers Compatibility: With the multiple browser viewing options in the industry,it is important to test your website in relation to ‘cross browser compatibility’.In other words, no matter if the users are viewing the website through Internet Explorer,Firefox,Chrome,Safari or any other browser,your website must look and function in the same way.If your website is not viewed properly in any of the browsers which is used commonly by your targeted users,your company sales may be affected adversely.

We hope that above tips will definitely help you to build a great website which could achieve the goal of shaping and delivering a strong brand presence for your company.You may also read our blog on ‘30 Useful Prelaunch Checklist for Website Design‘.

How to win your e-Commerce game

As we all know that eCommerce websites’ boom has hurt brick-and-mortar business and that’s not the end;the eCommerce business is still growing by leap and bounds.Although there are many reasons for success of eCommerce business,the major one being low operational costs & attractive price scheme for buyers. With a large supply chain & logistics network that does not require middlemen in most cases, eCommerce sites have been enticing consumers with aggressive discounts.

So,if you are also planning to launch your e-Commerce website for some specialized product(s), then this blog is for you because in this blog,we are going to share some important elements which, if impemented by your web design company, can add to the success of your eCommerce website.

Attractive Price

With the increased competition in every business niche,the buyer has become very smart and want to compare the prices before making any buying decision.It is therefore very important for every eCommerce website to have enticing pricing scheme which could be in the form of lowest price or discounts.You can also help buyers to compare your product price with your competition which will help them to make an instant decision to purchase your product.

Low Shipping Charges

eCommerce business has made it very convenient for the inter-state & international buyers to order the products online but at the same time the buyers are hesitant to pay huge shipping charges especially when they are aware of the competition.So you must work out well before you add the shipping charges to your products.

Answer the Questions

Since your buyers have not visited your retail shop physically & have not talked to you yet, they may have a list of questions before they decide to buy and pay on your eCommerce website.So you must make sure that your website must have a section with the list of frequently asked questions which can answer their generic queries.

High Quality Product Images

The product images quality on your eCommerce website must be of high resolution as the old saying goes “A picture is worth 1000 words” however in case of eCommerce websites “A find & high quality image tells stories about your products”.So you must instruct your eCommerce developer to use only high resolution images for all the products.

Payment Enquires/Questions

 

An ideal eCommerce website must have clear terms & conditions and polices related to payments otherwise the buyers may not feel secured paying online.An eCommerce website must have clear indication of return policies,payment methods,security of website for making online payments etc.

Customer Reviews

Customer reviews build confidence in the buyers to purchase products from your website and become your new customers.You can encourage your existing customers to post reviews about your products and you can reward them either in the form of discount or freebies.

Option of Guest Checkout

Your eCommerce website must cater to the needs of all kind of users.There are lots of users who are not willing to spend time on registration process of your website so you must let them purchase the products from your website by checking out as a guest.This will really increase your online sales by 15%-20%.

Social Media

 

World is going social and so your eCommerce website must have the ability to get your products and reviews viral.Your web designer must use social sharing widgets for each product so that the users can share the best products among their friends/community.

5 Great Modules to Increase Conversion on Your eCommerce Website

Getting an eCommerce developer is not a challenging job these days.You can hire any web development company and get your eCommerce website work started but if you really want to be successful in eCommerce/Online Selling business ,then you must make sure that your web development company have CONVERSION skills that are beyond just website development.Here we are talking about those skills which are required to entice users to purchase the products and become paid client.

If your ecommerce development company doesn’t show up these skills,then you must make sure that you have a checklist for them to be implemented on your website.Let’s talk about the conversion skills which are required for an eCommerce website:

eCommerce Module #1: Products Reviews Module

If you want to increase conversions on your website, then you must insist your web developer to have a product reviews module.This feature will let new users know about the reviews of past customers and positive reviews will always encourage new users to buy the products from your website.All the eCommerce open sources like Magento,OpenCart,OSCommerce etc. provide reviews module so it should not be a big challenge for your web developer to incorporate this feature.

eCommerce Module #2: Social Media Module

Social Media Module on your eCommerce website helps your products to become popular among social networking websites.This module enables website users to share your products among their social groups which further increase the chances

eCommerce Module #3: Google Analytics Module

By having Google Analytics installed on your eCommerce website,you get an insight as to what are the sources through which your visitors come to your website,how much time they spend on your website,what are the leading keywords which contribute to the maximum sale on your website etc. Google Analytic module is available free of cost for all major eCommerce open sources like Magento,OpenCart & OSCommerce.

eCommerce Module #4: Discount Module

Who doesn’t like discount?Users tend to buy more from those eCommerce websites which offer great discount on the products.By installing discount module on your eCommerce website,you can generate discount coupons on your website which you can spread among targeted users so that they can use those coupon codes and avail the preset discount.

eCommerce Module #5: SMS API Module

Through SMS API module,you can make sure to keep your existing customers updated about new arrivals,discount and offers running on your website.This works great if you have good database of customers and increase your upselling by 30-40%.

5 Top Reasons to Integrate Your e-Commerce Website with CRM

In the age of advanced software technologies,every customer expects sterling service & support at all times from businesses.With such level of expectations,it has become mandatory for every retail business to provide excellent & prompt services to their customers.But this kind of support is not possible with the manual intervention and here comes the need of a CRM (Customer Relationship Management).Through CRM systems,it is possible for all the organizations to synchronize the customer data and use it for effective communication,future prediction,data backup and organizing events and tasks.

Since most of the retail companies are going online these days and prefer to do business through their eCommerce websites,it is must for every eCommerce company to have a CRM in place and integrate it with their eCommerce system in order to have a smooth customer experience.In this blog,we have listed out 5 major benefits of integrating CRM with eCommerce websites.

Data Organization

Having CRM integrated with their eCommerce website,the online retail companies can be assured of an organized customer data in their records.This data can be further used to communicate with the customers in order to provide them after sales support or pitch them for the new products.The CRM will enable customer relationship team to locate the records of customers easily by just entering any field like email, phone number,customer ID etc. and they can get the entire information of customers.

Improvement of Communication

The history of customer correspondence in CRM helps eCommerce companies to identify the area of improvement in communication.The companies can collect the customer correspondence log and identify the customers with repeated returns,cancelled orders or refund claims.This analytic report can help companies to understand such customers’ behavior and lay down the strategy to communicate with them effectively in order to bring back in the list of existing customers.

Helpful in promotions & upselling

A CRM enabled ecommerce system can be helpful in sending promotional emails to the existing customers after analyzing their buying behavior.For eg. if a customer tends to purchase every month, the company can send monthly promotions to those customers and if a customer tends to buy more during festive season only, the company can send seasonal offers to those customers.This way,the eCommerce companies can pitch their products to the targeted customers.

Helps abandoned orders to fulfill

The CRM enables sales team to identify the list of customers who did start the buying process but never completed it due to any reason such as internet connection, incorrect payment details etc. This consolidated report/data helps the sales team to coordinate with those customers and help them to complete their orders by providing them with the best support.This process also shows the promptness of eCommerce companies towards their prospective customers and therefore helps the companies to increase their sales and revenue.

Data Backup
A CRM system will always have a backup of all the customer details along with their respective order information with the help of eCommerce website integration.Even in case of server crash or database corruption in the eCommerce website, the CRM data backup can always be used for restoring the database back on the website.This feature of CRM will ensure that the online retail organization will never face data loss issues.

So if you run an eCommerce company and wish to provide excellent support to your customers,you must consider integrating CRM with your eCommerce website.But its very important for you to instruct your eCommerce web development company in advance to build your website considering the possibility of integration the CRM with your eCommerce website in order to avoid any additional expenses in future to develop this functionality separately.

Top 7 Web Design Myths

In the past blogs, we shared some advices and tips on web design and checklist to design a website. In this blog,we are going to share some myths about website designing.Having experience of more than 6 years in the web design industry,we have listed down top 10 myths about website design.

Web Design Myth #1: Its all about design

Although,a web design of any website is an important aspect but at the same time its not the only one.We must admit that in order to retain users on the website,a website must have interactive featuers, and easy to use structure because design is more than just graphics,fonts and colors.An ideal website must be built considering the usability of webpages for the users.

Advice: In order to have maximum users retention on your webpages,a great content in place and prioritize it above the web design.

Web Design Myth #2: Users and you have same outlook

Usually when we design any website or get the website developed by any web design company Singapore, we assume that whatever we see and whatever point of view we have for the website,the same would be for the users as well but this is partially wrong.We may ignore some of the crucial elements of the website but users will always want a best website to view becuase they have huge option(your competitors) to go with.So in order to retain your users on your website and restrict them to go to your competitors’ websites, make sure that you think from the users point of view.

Advice: Get as many as test rounds of the website as possible by different people you know because different users may have different opinions about the website and the best way is to engage a layman to view and test the website.

Web Design Myth #3: Users read the whole information

As we shared above that content on the website is more important than the website design but at the same time,we would like to add that the content on the webpages must not be too lengthy so that the users can scan and read it quickly.The users will not spend much time on your website because they tend to scan the webpages and try to fetch their desired information as quickly as possible so it is advisable that a website must have brief but complete summary of your company,products or services.

Advice : Try to restrict your homepage to maximum 75 words and other pages

Web Design Myth #4: Success is overnight

Most of the webmasters & companies think that once a nice and attractive website is built,it will guarantee success and that too overnight which is quite impossible.Here,we would like to add that a nice website (conversion-oriented,adequate information,sufficient call-to-actions,integrated measurable analytic etc.) does require a lot of effort to complete in every aspect.The success of a website doesn’t solely depend on the nice web design but also many other factors and therefore this myth should be busted by understanding the fact that even after a website completion,its a long way to go for success.

Advice: Make sure that a website must have all the important elements like call-to-actions,nice content,great landing pages,analytic code integreated.After this all that it requires is patience & persistency.

Web Design Myth #5: Big fonts help users to stay

In our vast experience,we have noticed many websites especially that of a blogger or consultant that they use big bold fonts to attract the attention of the users and use heavy colored graphics and buttons to attract(but in real sense ‘irritate’) the visitors.The users in the modern age doesn’t get attractive towards big fonts and heavy colors;instead all that users want is great information on the website which they are looking for alongwith an easy way to contact the company.

Advice: Try to use as minimum big fonts and multi-colored graphics as possible so that users can stay on your website with great interest and an intention to read the content on your website.

Web Design Myth #6: Flash makes website good

Gone are the days when using flash graphics was one of the lucrative methods to let the users stay on your website but now the fact is that if your website have flash intros and movies,the website loading speed could be affected adversely and thereby encouraging users to quit your website immediately and start looking for another option (precisely your competitors).So if you want want your users to stay on your website,try to use minimum or no flash at all.The heavy flash movies and intros are not good for search engines too and this is the reason that most of the SEO companies would train their web designers on how they can use alternative platform of flash.

Advice: If you really want to show nice animations on your website,we suggest to go for JQuery script built animations which is a good alternative of flash.

Web Design Myth #7: A website should be launched after testing on computers

Most of the web designers & developers would just check the website on their own systems with different browsers but never think of other possibilities as well.Every web designer must make sure that each website he builds must be compatible with all the major browsers which are being used by most of the users and should not rely just on their own system’s browsers.Some of the major browsers to name are Internet Explorer(in the latest version and previous versions as well),Google Chrome,Firefox,Safari etc.

Advice: There are lots of online tools available to check the browser compatibility of the websites which web designers and developers can use because they all come with no price at all.

10 Tips to Design a beautiful Web Site

Having a website can bring in huge changes in your favor if you are running a business. What are the factors that should be considered while designing a website? How to design a fabulous website that attracts a lot of traffic? Here are few tips.

Easy navigation

The layout of the website should be excellent. A person visiting your website should not go through a hard time navigating between different sections. All the important links of the website should be easily accessible for all users. You should keep the design elegant but simple.

Highlighting the brand name

The name of your company and the logo should be highlighted in the main page of the website. Adding logo watermarks on the other pages will also help to win the attention of the users. Your website is the primary platform to promote your business.

Designing the Homepage

The homepage should be given utmost importance when you design the website. People visiting your website should be able to understand everything about your company in a glance. The important services and facilities provided by your company should be clearly mentioned in an attractive manner on the homepage.

Adding content

Add only relevant information on the pages. If you are providing majority of the services online, you should provide the customers with ample information necessary to win their trust. They should feel confident in making purchases online through your website. If your business is mainly outside the internet, you should provide all contact details necessary for customers to get in touch with you. There is no room for junk content in today’s fast paced world where people are hardly patient enough to scroll down. Hence, make sure that the content you add on the website is crisp and precise.

Updating content

The content added to your website should be updated periodically. This is highly important in order to win the attention of customers as well as the popular search engines. When you assign the task of designing your website to a company dealing web design for small business Singapore, you need to make sure that they provide easy options to update your content whenever necessary.

Choosing colors

You should choose only attractive colors for the web pages. Including colors on the layouts that clashes with the text will be a huge turn down. Choose colors that complement each other and enhances the aesthetic beauty of the website.

Enhance visibility

When you choose a company for web design Singapore, you need to make sure that they skilled in enhancing the visibility of your website once it is up and running. SEO services are very much essential in attracting traffic to your website. When you design the website, you should make sure that the contents of the pages are SEO-friendly. You can seek professional aid to get this done in the best possible manner.

Easy accessibility

You should provide all the necessary information on the website for customers to get in touch with you when needed. Listing this information will help you to win a lot of extra customers.

Using external

web links You can provide additional sources to your customers by placing external web links. You should however make sure that your website takes the primary spot on the customer’s computer screen and the external source should run only in the background.

Adding sounds

Adding musical notes while loading your website might not be a great idea in order to attract customers. If you are planning to add sounds on your web pages, make sure that it is mellifluous.

With these tips, you can design a beautiful website and attract a lot of web users with ease!